Semiotic and

cultural decoding

🇺🇸 for US market insight
🕰️ over 10 years experience decoding arts and culture
🔍 Post-pandemic Parenting. Kid Worlds. Personal Care…and any other project where I get to ponder why we Americans are how we are.

US market specialist

I use semiotics and cultural analysis to align brand innovation and marketing with current and emergent culture to assure brands communicate in the new world order.

Culture is the sea we swim in, even if you’re off-grid in Taos.

semiotics [at] hannahhoel [dot] com

I also sometimes write on Substack

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